- Raise brand awareness! Social media can get your brand name and message out there to people who would have never otherwise hear of your product.
- Create buzz around promotions and events for your brand.
- Connect you quickly and easily to customers who already are looking for a product like yours.
- Psychologically “congratulate” your customers for their smart choice of purchasing your product because this is what expert X or awards say to prove value.
- Connect you to your current customer base and create customer loyalty and retention.
- Give your brand a voice and personality to help connect to more people.
- Inspire customers to equal your brand to aspirational lifestyle, or seeing themselves in the images you create for them.
- Can change negative reviews into positive experiences.
- Create instant results. People normally will not suddenly to buy your product today. It can only focus people to keep it in mind when making future purchases or drive traffic to your website or businesses.
- Work completely on its own to sell your product without effort.
- Will not take the place of traditional PR.
- Social media is the fastest growing type of marketing there is. Get in early and get your name out there.
- Social media is far cheaper than traditional print, radio or television ads.
- Social media is more fluid and can be changed instantly to reflect the up to the minute trends, news or market.
- Social media can be fun and a way for employees to help promote the company they work for. It can help create a team spirit and a sense of brand ownership amongst employees.
